I believe the strongest products come from clarity — clarity of purpose, of consumer need, of environmental responsibility, and of team alignment. My work begins with translating consumer and market insights into something usable: direction, opportunity, and constraint. A product should exist for a reason, solve something real, and feel intuitively aligned with the brand creating it.

I treat every product as a system — environmental, cultural, and operational. The UN Sustainable Development Goals are a framework I take seriously, grounding decisions in impact, feasibility, and long-term responsibility. My approach to packaging starts with the idea that the best packaging is no packaging; when packaging is necessary, I prioritize material compatibility, circularity, and the lowest-impact pathways possible. This includes deep involvement in sustainability reporting, CO₂ benchmarking, LCA-driven choices, and standard-setting work across ASTM submissions and testing.

I believe partnership is the backbone of great products. Collaborators—whether manufacturing partners, designers, growers, co-packers, or cross-functional teams—shape the final outcome as much as the brief does. I look for best-fit alignment across values, capability, creativity, and long-term potential. Strong partnerships make products stronger, more sustainable, more scalable, and more meaningful. The work is always better when it’s built with people, not just through them.

Go-to-market strategy is a creative discipline in itself: how a product enters the world, how a consumer meets it for the first time, and how that moment connects back to the insight that sparked the idea. I build GTM paths that are grounded in consumer behavior, commercial logic, brand identity, and honest simplicity.

I believe teams do their best work when they feel energized, seen, and included. I lead with structure and context, but I also prioritize joy, trust, and play. People create better when they feel safe to experiment and supported to excel. I want teams to feel proud of the product — and proud of how they arrived there together.

This mindset shapes Casa Giglio, guided my work at Air Company, and informs everything I bring into CPG, beverage, wine and spirits, and climate-forward innovation. It’s the throughline that connects category expansion, brand strategy, consumer insight, packaging decisions, and the collaborative environments that make great products possible.